Scope and Contents Working papers on the Labour Party in files previously enclosed in file entitled 'Future of Labour Party', covering subjects such as conservatism and Marxism in Britain; Communist Party ideology and 'propaganda'; the socialisation of individuals; the cultivation of 'civilisation' and the public realm; the impact of the welfare state on social relations; household expenditure and the buying habits of Daily Herald readers; and the family lives and leisure habits of young couples. Consists...

Scope and Contents Working papers on publicity, public relations, and advertising for the Labour Party, covering subjects such as election campaign strategy and communication, especially for the 1964 General Election; marginal constituencies; targeting floating voters, consumers, and women; notes on Labour party slogans and symbols; draft advice manuals for Labour Party activists; and the 1964 Smethwick by-election. Consists of correspondence between Mark Abrams and the Labour Party Publicity Department; and...

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Working papers on the Liberal Party for an Observer study on 'the resurgence of liberalism' in Britain in the run-up to the 1964 General Election. Consists largely of press cuttings, articles, and survey data, with Mark Abrams's notes. Includes Liberal Party election campaign literature and other related material.

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Working papers on politics, political leadership, voting behaviours, and election campaigns.

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Working papers on a survey on protest in British politics by Alan Marsh of the Social Science Research Council Survey Unit and the University of Michigan, consisting largely of survey questionnaires, data, and articles, with Mark Abrams's annotations. Includes copies of Mark Abrams's articles "Civilian Dissatisfaction and Protest: Attitudes in Britain" (1975), and "Left Equals Right?" (n.d.)

Scope and Contents From the Fonds: The collection covers nearly every aspect to Abrams's career and comprises: market research and social survey data; reports on results of surveys produced by the organisations for which Abrams worked, including the London Press Exchange and his own business Research Services Ltd. and their clients; papers covering Abrams's consultancy and committee work for the Labour Party, Social Science Research Council, and Age Concern; and published articles and talks by Abrams himself. The...

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Numbered Research Services Ltd. reports containing results of market research and social surveys.

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Papers connected with market research and social survey methodology, including raw data, reports, and statistics; questionnaires and procedures; interviewers and interview techniques; working papers and notes; and correspondence.

Scope and Contents Working papers on adolescents and young people, covering subjects such as the teenage market, clothing, leisure and youth club membership, crime and deviance, employment, girls and young housewives, sex and marriage, and the 'generation gap'. Consists largely of press cuttings, articles, and survey data, with Mark Abrams's annotations and notes. Including drafts of Mark Abrams's articles "Britain's Youth" (1955), "The New Consumer" (1958), "Advertising and the Teenage Market" (1959), and...

Scope and Contents Working papers on the founding of The Sun newspaper (UK), covering subjects such as the end of the Daily Herald; projected readership and target audiences; advertising; women, young readers, and leisure; and the influence of Mark Abrams's market research survey for The Sun, 'The Newspaper Reading Public of Tomorrow' (1964). Consists largely of press cuttings, articles, advertising, and survey data, with Mark Abrams's notes on the relationship between class, new professions, changes in...

Scope and Contents Working papers on Communism and its appeal in Britain, Europe, Asia, North America, and South America, covering subjects such as Marxism, Leninism, and Stalinism; Communist double agents and infiltration techniques; British Communist Party organisation and election candidates; public perceptions of the Soviet Union; industrial and trade union disputes; and social stratification and income disparity. Consists largely of press cuttings, articles, and reports, with Mark Abrams's notes and draft...