Working papers on the founding of The Sun newspaper (UK), covering subjects such as the end of the Daily Herald; projected readership and target audiences; advertising; women, young readers, and leisure; and the influence of Mark Abrams's market research survey for The Sun, 'The Newspaper Reading Public of Tomorrow' (1964). Consists largely of press cuttings, articles, advertising, and survey data, with Mark Abrams's notes on the relationship between class, new professions, changes in occupational structure, and reading habits. Includes drafts of Mark Abrams's articles "Tomorrow's Britain" (1964) and "Sociological Notes on Consumption" (n.d.), and BBC script "Is There a Working Class?" (n.d.), with Abrams's annotations. Also includes a copy of the first edition of The Sun (15 September 1964).