The Sun (UK), 1962 - 1964
Scope and Contents
Working papers on the founding of The Sun newspaper (UK), covering subjects such as the end of the Daily Herald; projected readership and target audiences; advertising; women, young readers, and leisure; and the influence of Mark Abrams's market research survey for The Sun, 'The Newspaper Reading Public of Tomorrow' (1964). Consists largely of press cuttings, articles, advertising, and survey data, with Mark Abrams's notes on the relationship between class, new professions, changes in occupational structure, and reading habits. Includes drafts of Mark Abrams's articles "Tomorrow's Britain" (1964) and "Sociological Notes on Consumption" (n.d.), and BBC script "Is There a Working Class?" (n.d.), with Abrams's annotations. Also includes a copy of the first edition of The Sun (15 September 1964).
Dates
- Creation: 1962 - 1964
Conditions Governing Access
The collection is open for consultation by researchers using Churchill Archives Centre, Churchill College, Cambridge.
Extent
2 file(s)
Language of Materials
English
Former / Other Reference
Box 73
Finding aid date
2017-02-10 12:18:06.303000+00:00
Repository Details
Part of the Churchill Archives Centre Repository
Churchill Archives Centre
Churchill College
Cambridge Cambridgeshire CB3 0DS United Kingdom
+44 (0)1223 336087
archives@chu.cam.ac.uk