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Labour Party: Publicity, 1958 - 1971

Reference Code: GBR/0014/ABMS 5/23

Scope and Contents

Working papers on publicity, public relations, and advertising for the Labour Party, covering subjects such as election campaign strategy and communication, especially for the 1964 General Election; marginal constituencies; targeting floating voters, consumers, and women; notes on Labour party slogans and symbols; draft advice manuals for Labour Party activists; and the 1964 Smethwick by-election. Consists of correspondence between Mark Abrams and the Labour Party Publicity Department; and press cuttings, articles, and survey data, with Abrams's notes.


  • Creation: 1958 - 1971

Conditions Governing Access

From the Fonds:

The collection is open for consultation by researchers using Churchill Archives Centre, Churchill College, Cambridge.


3 file(s)

Language of Materials


Former / Other Reference

Boxes 67-69

Related Materials

See also Abrams's related working papers for the Labour Party's Publicity Committee in ABMS 4/3.

Finding aid date

2017-02-07 11:23:37.263000+00:00

Repository Details

Part of the Churchill Archives Centre Repository

Churchill Archives Centre
Churchill College
Cambridge Cambridgeshire CB3 0DS United Kingdom
+44 (0)1223 336087