Labour Party: Publicity, 1958 - 1971
Scope and Contents
Working papers on publicity, public relations, and advertising for the Labour Party, covering subjects such as election campaign strategy and communication, especially for the 1964 General Election; marginal constituencies; targeting floating voters, consumers, and women; notes on Labour party slogans and symbols; draft advice manuals for Labour Party activists; and the 1964 Smethwick by-election. Consists of correspondence between Mark Abrams and the Labour Party Publicity Department; and press cuttings, articles, and survey data, with Abrams's notes.
- 1958 - 1971
Conditions Governing Access
The collection is open for consultation by researchers using Churchill Archives Centre, Churchill College, Cambridge.
Language of Materials
Former / Other Reference
Finding aid date