Skip to main content

Cambridge University Libraries are providing a blend of online and controlled in-person services. Please see our website for more details.

Advertising

 Subject
Subject Source: UK Archival Thesaurus

Found in 13 Collections and/or Records:

 File

Advertising, 1961 - 1963

Reference Code: GBR/0014/ABMS 5/1
Scope and Contents Working papers on advertising in Britain and the USA, covering subjects such as the role of advertising in the economy; 'ad men' and advertising agencies; marketing in retail and politics; and advertising standards and codes of practice. Consists largely of press cuttings and articles, with Mark Abrams's notes. Also includes miscellaneous committee papers for the Labour Party's Advertising Commission.
Dates: 1961 - 1963
Conditions Governing Access: From the Fonds: The collection is open for consultation by researchers using Churchill Archives Centre, Churchill College, Cambridge.
 File

Articles, 1967 - 1969

Reference Code: GBR/0014/YUNG 2/1/4
Scope and Contents Comprising: "A Visit to an Elementary School in Kenya", 1967; with Peter Willmott, "The Next 17,000 Tides", 1967; "The Liberal Approach: its weaknesses and its strengths", 1968; with Peter Willmott, "Demeter and Advertising" and "Does Advertising Influence People?", 1968; "The New Radicalism", 1969; Open Group, including Michael Young, "Social Reform in the Centrifugal Society", 1969; "Why Our Susan?", 1969; "Parental Contribution to the Costs of Nursery Schools", undated [1960s]; "Progressive...
Dates: 1967 - 1969
 File

Labour Party, 1941 - 1965

Reference Code: GBR/0014/ABMS 5/21
Scope and Contents Working papers on the Labour Party, covering subjects such as news coverage of the 1945 General Election; electioneering and local and national political campaigns; and analysis of election results. Consists largely of press cuttings, articles, and survey data, with Mark Abrams's reading notes and his own notes on subjects including British capitalism; social class, floating voters, and voting behaviour; personalities in British politics; and the potential impact of market research on the...
Dates: 1941 - 1965
Conditions Governing Access: From the Fonds: The collection is open for consultation by researchers using Churchill Archives Centre, Churchill College, Cambridge.
 Sub-Series

Labour Party: Advertising Commission, 1960 - 1966

Reference Code: GBR/0014/ABMS 4/2
Scope and Contents From the Series: Meeting minutes and working papers relating to Mark Abrams's membership of various committees.
Dates: 1960 - 1966
Conditions Governing Access: From the Fonds: The collection is open for consultation by researchers using Churchill Archives Centre, Churchill College, Cambridge.
 File

Labour Party: Publicity, 1958 - 1971

Reference Code: GBR/0014/ABMS 5/23
Scope and Contents Working papers on publicity, public relations, and advertising for the Labour Party, covering subjects such as election campaign strategy and communication, especially for the 1964 General Election; marginal constituencies; targeting floating voters, consumers, and women; notes on Labour party slogans and symbols; draft advice manuals for Labour Party activists; and the 1964 Smethwick by-election. Consists of correspondence between Mark Abrams and the Labour Party Publicity Department; and...
Dates: 1958 - 1971
Conditions Governing Access: From the Fonds: The collection is open for consultation by researchers using Churchill Archives Centre, Churchill College, Cambridge.
 File

Labour Party: Publicity Group, 1963 - 1966

Reference Code: GBR/0014/ABMS 4/3
Scope and Contents Working papers and correspondence relating to meetings on publicity and public relations research for the Labour Party. Consists of correspondence between Mark Abrams and the Labour Party Press and Publicity Department, local Labour Party groups, members of the public, and external marketing consultancies; analysis of Conservative Party advertising; memoranda on reaching floating voters; and survey data, proof copies of campaign advertisements, and press cuttings. Includes draft for Mark...
Dates: 1963 - 1966
Conditions Governing Access: From the Fonds: The collection is open for consultation by researchers using Churchill Archives Centre, Churchill College, Cambridge.
 File

Land and Water, vol. 10, 1916-11-16 - 1917-02-08

Reference Code: GBR/0014/PLLN 2/7
Scope and Contents Complete published copies of 'Land and Water', including AHP's articles bound together with other articles and original advertisements for First World War-era consumer goods and services.
Dates: 1916-11-16 - 1917-02-08
Conditions Governing Access: From the Fonds: With the exception of the correspondence between Anthony Pollen and Jon Sumida, which remains closed until 2029, the collection is open for consultation by researchers using Churchill Archives Centre, Churchill College, Cambridge.
 Sub-Series

Politics, 1954 - 1969

Reference Code: GBR/0014/ABMS 5/30
Scope and Contents Working papers on politics, political leadership, voting behaviours, and election campaigns.
Dates: 1954 - 1969
Conditions Governing Access: From the Fonds: The collection is open for consultation by researchers using Churchill Archives Centre, Churchill College, Cambridge.
 Series

Publications, Papers, and Talks, 1931 - 1990

Reference Code: GBR/0014/ABMS 6
Scope and Contents From the Fonds: The collection covers nearly every aspect to Abrams's career and comprises: market research and social survey data; reports on results of surveys produced by the organisations for which Abrams worked, including the London Press Exchange and his own business Research Services Ltd. and their clients; papers covering Abrams's consultancy and committee work for the Labour Party, Social Science Research Council, and Age Concern; and published articles and talks by Abrams himself. The...
Dates: 1931 - 1990
Conditions Governing Access: From the Fonds: The collection is open for consultation by researchers using Churchill Archives Centre, Churchill College, Cambridge.
 Series

Research Services Ltd. Reports, 1946 - 1979

Reference Code: GBR/0014/ABMS 3
Scope and Contents Numbered Research Services Ltd. reports containing results of market research and social surveys.
Dates: 1946 - 1979
Conditions Governing Access: From the Fonds: The collection is open for consultation by researchers using Churchill Archives Centre, Churchill College, Cambridge.
 File

Subliminal Perception, 1956 - 1958

Reference Code: GBR/0014/ABMS 5/39
Scope and Contents Working papers on subliminal communication and its application in advertising. Consists of research articles and papers on responses to subliminal stimulation; photostat copies of correspondence between the Institute of Practitioners in Advertising and psychologists at the University of Reading, the Institute of Psychiatry at Maudsley Hospital, University College London, Oxford, and Cambridge; and copy of Research Services Ltd. technical report on sub-threshold communication (1958).
Dates: 1956 - 1958
Conditions Governing Access: From the Fonds: The collection is open for consultation by researchers using Churchill Archives Centre, Churchill College, Cambridge.
 Series

Surveys and Research Methods, 1934 - 1989

Reference Code: GBR/0014/ABMS 2
Scope and Contents Papers connected with market research and social survey methodology, including raw data, reports, and statistics; questionnaires and procedures; interviewers and interview techniques; working papers and notes; and correspondence.
Dates: 1934 - 1989
Conditions Governing Access: From the Fonds: The collection is open for consultation by researchers using Churchill Archives Centre, Churchill College, Cambridge.
 File

The Sun (UK), 1962 - 1964

Reference Code: GBR/0014/ABMS 5/40
Scope and Contents Working papers on the founding of The Sun newspaper (UK), covering subjects such as the end of the Daily Herald; projected readership and target audiences; advertising; women, young readers, and leisure; and the influence of Mark Abrams's market research survey for The Sun, 'The Newspaper Reading Public of Tomorrow' (1964). Consists largely of press cuttings, articles, advertising, and survey data, with Mark Abrams's notes on the relationship between class, new professions, changes in...
Dates: 1962 - 1964
Conditions Governing Access: From the Fonds: The collection is open for consultation by researchers using Churchill Archives Centre, Churchill College, Cambridge.

The UK Archival Thesaurus has been integrated with our catalogue, thanks to Kings College London and the AIM25 project for their support with this.