Found in 13 Collections and/or Records:
Working papers on advertising in Britain and the USA, covering subjects such as the role of advertising in the economy; 'ad men' and advertising agencies; marketing in retail and politics; and advertising standards and codes of practice. Consists largely of press cuttings and articles, with Mark Abrams's notes. Also includes miscellaneous committee papers for the Labour Party's Advertising Commission.
Meeting minutes and working papers relating to Mark Abrams's membership of various committees.
Complete published copies of 'Land and Water', including AHP's articles bound together with other articles and original advertisements for First World War-era consumer goods and services.
Working papers on politics, political leadership, voting behaviours, and election campaigns.
Numbered Research Services Ltd. reports containing results of market research and social surveys.
Working papers on subliminal communication and its application in advertising. Consists of research articles and papers on responses to subliminal stimulation; photostat copies of correspondence between the Institute of Practitioners in Advertising and psychologists at the University of Reading, the Institute of Psychiatry at Maudsley Hospital, University College London, Oxford, and Cambridge; and copy of Research Services Ltd. technical report on sub-threshold communication (1958).
Papers connected with market research and social survey methodology, including raw data, reports, and statistics; questionnaires and procedures; interviewers and interview techniques; working papers and notes; and correspondence.