Scope and Contents

Working papers on advertising in Britain and the USA, covering subjects such as the role of advertising in the economy; 'ad men' and advertising agencies; marketing in retail and politics; and advertising standards and codes of practice. Consists largely of press cuttings and articles, with Mark Abrams's notes. Also includes miscellaneous committee papers for the Labour Party's Advertising Commission.

Scope and Contents Comprising: "A Visit to an Elementary School in Kenya", 1967; with Peter Willmott, "The Next 17,000 Tides", 1967; "The Liberal Approach: its weaknesses and its strengths", 1968; with Peter Willmott, "Demeter and Advertising" and "Does Advertising Influence People?", 1968; "The New Radicalism", 1969; Open Group, including Michael Young, "Social Reform in the Centrifugal Society", 1969; "Why Our Susan?", 1969; "Parental Contribution to the Costs of Nursery Schools", undated [1960s];...

Scope and Contents Working papers on the Labour Party, covering subjects such as news coverage of the 1945 General Election; electioneering and local and national political campaigns; and analysis of election results. Consists largely of press cuttings, articles, and survey data, with Mark Abrams's reading notes and his own notes on subjects including British capitalism; social class, floating voters, and voting behaviour; personalities in British politics; and the potential impact of market research on the...

Scope and Contents From the Series:

Meeting minutes and working papers relating to Mark Abrams's membership of various committees.

Scope and Contents Working papers on publicity, public relations, and advertising for the Labour Party, covering subjects such as election campaign strategy and communication, especially for the 1964 General Election; marginal constituencies; targeting floating voters, consumers, and women; notes on Labour party slogans and symbols; draft advice manuals for Labour Party activists; and the 1964 Smethwick by-election. Consists of correspondence between Mark Abrams and the Labour Party Publicity Department; and...

Scope and Contents Working papers and correspondence relating to meetings on publicity and public relations research for the Labour Party. Consists of correspondence between Mark Abrams and the Labour Party Press and Publicity Department, local Labour Party groups, members of the public, and external marketing consultancies; analysis of Conservative Party advertising; memoranda on reaching floating voters; and survey data, proof copies of campaign advertisements, and press cuttings. Includes draft for Mark...

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Complete published copies of 'Land and Water', including AHP's articles bound together with other articles and original advertisements for First World War-era consumer goods and services.

Scope and Contents

Working papers on politics, political leadership, voting behaviours, and election campaigns.

Scope and Contents From the Fonds: The collection covers nearly every aspect to Abrams's career and comprises: market research and social survey data; reports on results of surveys produced by the organisations for which Abrams worked, including the London Press Exchange and his own business Research Services Ltd. and their clients; papers covering Abrams's consultancy and committee work for the Labour Party, Social Science Research Council, and Age Concern; and published articles and talks by Abrams himself. The...

Scope and Contents

Numbered Research Services Ltd. reports containing results of market research and social surveys.

Scope and Contents

Working papers on subliminal communication and its application in advertising. Consists of research articles and papers on responses to subliminal stimulation; photostat copies of correspondence between the Institute of Practitioners in Advertising and psychologists at the University of Reading, the Institute of Psychiatry at Maudsley Hospital, University College London, Oxford, and Cambridge; and copy of Research Services Ltd. technical report on sub-threshold communication (1958).

Scope and Contents

Papers connected with market research and social survey methodology, including raw data, reports, and statistics; questionnaires and procedures; interviewers and interview techniques; working papers and notes; and correspondence.

Scope and Contents Working papers on the founding of The Sun newspaper (UK), covering subjects such as the end of the Daily Herald; projected readership and target audiences; advertising; women, young readers, and leisure; and the influence of Mark Abrams's market research survey for The Sun, 'The Newspaper Reading Public of Tomorrow' (1964). Consists largely of press cuttings, articles, advertising, and survey data, with Mark Abrams's notes on the relationship between class, new professions, changes in...