Labour Party: Publicity Group, 1963 - 1966
Scope and Contents
Working papers and correspondence relating to meetings on publicity and public relations research for the Labour Party. Consists of correspondence between Mark Abrams and the Labour Party Press and Publicity Department, local Labour Party groups, members of the public, and external marketing consultancies; analysis of Conservative Party advertising; memoranda on reaching floating voters; and survey data, proof copies of campaign advertisements, and press cuttings. Includes draft for Mark Abrams's 'Publicity Manual', and published copy of 'Let's GO Campaign Guide'.
- 1963 - 1966
Conditions Governing Access
The collection is open for consultation by researchers using Churchill Archives Centre, Churchill College, Cambridge.
Language of Materials
Former / Other Reference
Boxes 42, 68
Finding aid date
Part of the Churchill Archives Centre Repository
Churchill Archives Centre
Cambridge Cambridgeshire CB3 0DS United Kingdom
+44 (0)1223 336087