Working papers and correspondence relating to meetings on publicity and public relations research for the Labour Party. Consists of correspondence between Mark Abrams and the Labour Party Press and Publicity Department, local Labour Party groups, members of the public, and external marketing consultancies; analysis of Conservative Party advertising; memoranda on reaching floating voters; and survey data, proof copies of campaign advertisements, and press cuttings. Includes draft for Mark Abrams's 'Publicity Manual', and published copy of 'Let's GO Campaign Guide'.