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Labour Party: Publicity Group, 1963 - 1966

Reference Code: GBR/0014/ABMS 4/3

Scope and Contents

Working papers and correspondence relating to meetings on publicity and public relations research for the Labour Party. Consists of correspondence between Mark Abrams and the Labour Party Press and Publicity Department, local Labour Party groups, members of the public, and external marketing consultancies; analysis of Conservative Party advertising; memoranda on reaching floating voters; and survey data, proof copies of campaign advertisements, and press cuttings. Includes draft for Mark Abrams's 'Publicity Manual', and published copy of 'Let's GO Campaign Guide'.


  • Creation: 1963 - 1966

Conditions Governing Access

From the Fonds:

The collection is open for consultation by researchers using Churchill Archives Centre, Churchill College, Cambridge.


5 file(s)

Language of Materials


Former / Other Reference

Boxes 42, 68

Related Materials

See Mark Abrams's working papers on publicity for the Labour Party in ABMS 5/23, and his contemporary collection of Conservative Party election campaign material in ABMS 5/8.

Finding aid date

2017-03-14 16:27:01.817000+00:00

Repository Details

Part of the Churchill Archives Centre Repository

Churchill Archives Centre
Churchill College
Cambridge Cambridgeshire CB3 0DS United Kingdom
+44 (0)1223 336087