Scope and Contents Includes briefing note for MT on devolution from David Dear (Deputy Director, Conservative Research Department), May 1975; copy minutes of the Devolution Policy Group, November 1975; and public opinion survey on attitudes to devolution in Scotland and Wales by Opinion Research Centre, November 1976, with summary by CRD, December 1976. Also includes copy of a publication by Ian Lang & Barry Henderson, "The Scottish Conservatives- a past and a future" (Conservative Political...

Scope and Contents

Includes: a series of notes by Britto on individual polling surveys relating to aspects of the 1979 General Election campaign, including surveys on Party political broadcasts, marginal seats and opinion in Scotland
Also includes: opinion survey by Opinion Research Centre for Conservative Central Office on "Attitudes of the electorate to trade unions", April 1979

Scope and Contents

Includes: series of notes by Britto on individual polling surveys relating to aspects of the 1979 General Election campaign, including surveys on Party political broadcasts, marginal seats and opinion in Scotland

Scope and Contents Includes: copy of note from David Nicholson to Gordon Reece, "Opinion polls now and in 1966-7", 23 January 1976); note to MT from James Douglas forwarding an Opinion Research Centre (ORC) report, "A draft report on a survey of [Conservative] Party images, philosophy and ideology", February 1976 Also includes: notes for MT from Keith Britto on: a poll on the National Front prepared at the University of Essex, July & August 1977; a survey by ORC for BBC Nationwide,...

Scope and Contents Includes: notes for MT from Keith Britto on: surveys by Opinion Research Centre (ORC) for Conservative Central Office on Conservative Party political broadcasts, shown 30 August 1978 & 6 September 1978, September 1978; on ORC’s "Second public attitude survey" [ahead of a possible General Election], August 1978; on a MORI opinion poll for the Daily Express, September 1978; an ORC poll for ITN on "Public opinion on Callaghan’s decision not to call a General Election",...

Scope and Contents

Correspondence between NK, Worcester, Market and Opinion Research International Limited (MORI) and Peter Mandelson, Director of Campaigns and Communications and briefings for meetings with Worcester, on the worsening relations between MORI and Labour.

Scope and Contents

Campaign polling presentations by Market and Opinion Research International (MORI) Limited.

Scope and Contents

Campaign polling presentations by Market and Opinion Research International (MORI) Limited, with reports on the polls.

Scope and Contents

Includes: final ITN exit poll; Labour Party post-election qualitative research; analysis of election result.

Scope and Contents

Polling data from Market and Opinion Research International (MORI) Limited, from a poll taken before the by-election in Newcastle-under-Lyme [Staffordshire].

Scope and Contents

Includes: polling analysis by the Shadow Communications Agency; drafts of reports on reasons for defeat, including a memorandum by David Hill, Director of Campaigns and Communications; preliminary assessment by the General Secretary [Larry Whitty]; voting figures.

Scope and Contents

Includes: memorandum on education cuts in Bradford [Yorkshire], under the Conservative-controlled council [possibly relating to Bradford by-election, November 1990]; printed material from the Labour Leader's campaign; summary of poll research on the Euro, voting intention, attitudes to Labour and the party’s strengths and weaknesses.

Scope and Contents

Working papers connected with INRA [International Research Associates, New York] 'World-Poll' surveys and covering subjects such as world peace; atomic weapons testing; Middle East tensions; capitalism; and education. Consists largely of press cuttings.

Scope and Contents

Papers connected with market research and social survey procedures, including interviewers and interview techniques.

Scope and Contents Working papers on the Labour Party, covering subjects such as news coverage of the 1945 General Election; electioneering and local and national political campaigns; and analysis of election results. Consists largely of press cuttings, articles, and survey data, with Mark Abrams's reading notes and his own notes on subjects including British capitalism; social class, floating voters, and voting behaviour; personalities in British politics; and the potential impact of market research on the...

Scope and Contents Working papers on publicity, public relations, and advertising for the Labour Party, covering subjects such as election campaign strategy and communication, especially for the 1964 General Election; marginal constituencies; targeting floating voters, consumers, and women; notes on Labour party slogans and symbols; draft advice manuals for Labour Party activists; and the 1964 Smethwick by-election. Consists of correspondence between Mark Abrams and the Labour Party Publicity Department; and...

Scope and Contents From the Sub-Series: Papers on general strategy, policy formation and the modernisation and reorganisation of Labour, including: NK’s election as party leader; the organisation of his office, Shadow Cabinet and the party as a whole; party reform, particularly on selection and reselection of Parliamentary candidates and OMOV [one member one vote]; strategy and campaigning, including meetings of the Campaign Strategy Committee and Campaign Directorate, party political broadcast strategy, papers of the Shadow...

Scope and Contents From the Series:

Includes: papers from the Bow Group, Bruges Group, Centre for Policy Studies, Conservatives Abroad, Conservative Political Centre, Conservative Research Department, Conservative Trade Unionists, Conservative Way Forward Group, European Democratic Group, Federation of Conservative Students, IDU, Monday Club, No Turning Back Group and the Selsdon Group

Scope and Contents From the Series:

Includes: papers from the Bow Group, Bruges Group, Centre for Policy Studies, Conservatives Abroad, Conservative Political Centre, Conservative Research Department, Conservative Trade Unionists, Conservative Way Forward Group, European Democratic Group, Federation of Conservative Students, IDU, Monday Club, No Turning Back Group and the Selsdon Group

Scope and Contents

Includes: notes on average earnings, unemployment, industrial production, prices and money supply, GDP and the balance of payments

Scope and Contents

Includes: MT's handwritten annotations
Includes: notes from: James Prior MP ("Some thoughts on pay policy", March 1977); James Douglas (includes his letter to MT on her Iain Macleod memorial lecture given on 4 July 1977, 18 July 1977); and Peter Cropper (including his note for MT attaching his report on a conference of the Society of Business Economists he attended in July 1977, "The re-industrialisation of Britain")

Scope and Contents

Includes: MT's handwritten annotations
Includes: notes from Keith Britto (including his paper, "Some thoughts on the date of the next General Election", circa May 1978) and George Cardona (including his note for MT on "[The leaking of the] Nationalised Industries Policy Group Report", 26 May 1978)

Scope and Contents

Includes: MT's handwritten notes
Includes: briefing note for MT from Gordon Reece relating to her forthcoming interview with Anthony Shrimsley for "The Sun", 26 June 1978; and notes from Peter Cropper (includes copy of his note for Sir Geoffrey Howe MP, "Dividend controls", 7 June 1978)

Scope and Contents

Includes: briefing notes from: Brian Griffiths (includes copy of his paper on, "Monetary policy", 10 December 1975); Christopher Patten, Director, CRD (includes his detailed note for MT, 4 June 1975, and note for MT ahead of an all day meeting of the "LCC" [Leader’s Consultative Committee, Shadow Cabinet] on 13 February 1976); and Adam Ridley (includes his notes for MT on "Party strategy", 19 January 1976, and "Public Sector Borrowing Requirement", 21 January 1976)

Scope and Contents Includes correspondence with Alastair Burnet, Edward du Cann MP, Chris Gent, Lord (Peter) Thorneycroft and David Wolfson Also includes papers relating to meetings of the Communication Group, including correspondence with Geoffrey Johnson Smith MP, March 1975-February 1976 Also includes papers relating to the Anglo-Asian Conservative Society; copies of "Conservative Monthly News", May 1977-April 1978 (incomplete); and public opinion profile survey by ADM (Allen, Brady and...