Includes: notes for MT from Keith Britto on: surveys by Opinion Research Centre (ORC) for Conservative Central Office on Conservative Party political broadcasts, shown 30 August 1978 & 6 September 1978, September 1978; on ORC’s "Second public attitude survey" [ahead of a possible General Election], August 1978; on a MORI opinion poll for the Daily Express, September 1978; an ORC poll for ITN on "Public opinion on Callaghan’s decision not to call a General Election", September 1978; surveys by ORC in three critical seats, September 1978; survey by NOP Market Research Ltd on "The Young Report, a survey of the attitudes of young people undertaken for the Jimmy Young [radio] programme" in September 1978, October 1978; a "European Campaign information survey", October 1978; "ORC surveys in five English marginal constituencies", October 1978; on an ORC survey on, "The electorate’s view on the future of the economy", October 1978; a survey by NOP Market Research Ltd for "The Daily Mail" on "Attitudes to Mrs. Thatcher and attitudes of women to social issues", November 1978; ORC survey for Conservative Central Office on audience response to a Labour Party political broadcast shown on 25 October 1978, November 1978; and ORC surveys in three marginal seats, November 1978
Also includes: Britto’s summaries of Corporate Strategy Guide reports: "Attitudes to the mixed economy and various measures of consumer confidence", October 1978; "Public opinion on Government sanctions against companies breaking pay guidelines", November 1978; and "Public opinion on incomes policy", December 1978