Scope and Contents Working papers grouped by Abrams under the headings 'Mass Culture: Criticisms' and 'Taste of the Arts', covering subjects such as the mass media and its critics; escapism; libraries, paperback books, and reading; the impact of American entertainment in Britain; popular leisure activities; theatre; music; arts patronage and funding, and marketing for cultural industries. Consists largely of press cuttings, articles, and survey data, with Mark Abrams's notes. Including copies of Mark Abrams's...

Scope and Contents Working papers on the press and print media, covering subjects such as newspaper and magazine readership circulation figures; the reading habits of special interest groups and consumers, including 'influential City men', 'Guardian readers', and women; Fleet Street economics and working cultures; standards and ethics in journalism; new titles, mergers, and closure of publications; press ownership, monopolies, and the printing industry. Consists largely of press cuttings, articles,...

Scope and Contents Working papers on television, covering subjects such as radio and television consumption habits and ratings; the Pilkington Committee on Broadcasting; the relationship between television, the press, and political behaviour; television commercials and advertising; violence on television; children's programming; and the intellectual, perceptual, and psychological effects of television. Consists largely of BBC and ITA Press Service reports on audience research, press cuttings, and survey data,...

Scope and Contents

Annotated typescript and handwritten manuscript for book on the history of journalism and newspaper reading habits in Britain, later published as 'Dangerous Estate: The Anatomy of Newspapers' (London: Longmans, 1957). Comprising drafts of chapters 1, 3, 10, 11, 12, 13, 14, and 15. With letter from Metropolitan Typewriting Office.

Scope and Contents Working papers on the founding of The Sun newspaper (UK), covering subjects such as the end of the Daily Herald; projected readership and target audiences; advertising; women, young readers, and leisure; and the influence of Mark Abrams's market research survey for The Sun, 'The Newspaper Reading Public of Tomorrow' (1964). Consists largely of press cuttings, articles, advertising, and survey data, with Mark Abrams's notes on the relationship between class, new professions, changes in...

Scope and Contents

Handwritten manuscript on the history of journalism; probably an earlier draft of the book later published as 'Dangerous Estate: The Anatomy of Newspapers' (London: Longmans, 1957).