Includes copy of a press cutting of a public opinion poll in Wales which appeared in "Western Mail", forwarded to MT, March 1977; and note for MT from Adam Butler MP on the Welsh devolution referendum campaign, February 1979

Working papers on politics, political leadership, voting behaviours, and election campaigns.

Includes: analysis of attitudes to political parties and issues; post-election research.

Cuttings on Margaret Thatcher, polls on NK’s leadership qualities and transcripts from discussion groups.

Includes: Market and Opinion Research International Limited (MORI) poll on local election communications; results for local by-elections, 1981-85; information on the Scottish local and European elections, 1984; memorandum by David Cowling on the results of the 1985 local elections.

Memorandum from Robert Worcester, Market and Opinion Research International Limited (MORI) on NK’s leadership qualities, with note by Patricia Hewitt [Press and Broadcasting Secretary].

Includes: results of and draft questions for Market and Opinion Research International Limited (MORI) polls of voters who had been surveyed previously; draft proposals for a national panel survey.

Includes: minutes and rough notes of group meetings; draft questions for baseline surveys; memoranda from individuals including Peter Mandelson, Director of Campaigns and Communications and Robert Worcester, Market and Opinion Research International Limited (MORI); analysis of local election results, 1986; papers on Labour’s polling tasks, 1985-86 and 1986-87 and polling research proposals; reports of the group to the Campaign Strategy Committee.

Includes: memoranda on polling research; minutes and rough notes of group meetings; memoranda from individuals including Peter Mandelson, Director of Campaigns and Communications, Robert Worcester, Market and Opinion Research International Limited (MORI) and Patricia Hewitt [Press and Broadcasting Secretary]; note on producing a monthly digest of polls; research proposals for the 1987 General Election.

Includes: records of voting intention, 1988; Gallup political surveys; proposal for research into attitudes towards taxation and notes on economic issues in the election campaign; proposal by Michael Meacher for a study into perceptions of Labour in the South or Midlands; notes from the Daily Mirror election newsdesk on why Labour lost the election.

Includes: summary of quantitative data for the Policy Review on how voters see politics and their values and attitudes; average percentages of the vote among the political parties; correspondence between Robert Worcester, Market and Opinion Research International Limited, and Peter Mandelson, Director of Campaigns and Communications on a rift between Labour and MORI.

IFF poll on reasons for not voting Labour [note, some early pages missing].

Includes: papers from meetings of the Polling Group, including polling summaries, notes of polling requirements, and aggregate analyses by Robert Worcester, Market and Opinion Research International Limited (MORI); polling data; Campaign Strategy Committee evaluation of the 1984 European Elections campaign.

Includes: summary of Transport and General Workers Union poll of young people; memorandum on the use of telephone polls in the 1983 General Election campaign; correspondence between the Liberal Party and Market Research Society on the press presentation of poll results during the Brecon and Radnor by-election; pack from Market Research Society presentation on the relevance of market research to public affairs.

Includes: presentation to NK on leadership and political leaders; lists of terms and phrases used by NK in speeches; reports on NK’s and his predecessor Michael Foot’s profiles; views on all the party leaders; memoranda from Robert Worcester, Market and Opinion Research International Limited (MORI), on Prime Ministerial qualities.

Includes: report on the contribution of area demographics to political targeting; notes on target groups; figures on Labour’s success in target seats; profile reports; memoranda from Robert Worcester, Market and Opinion Research International Limited (MORI), on the gender gap, the middle classes and skilled working classes.

Polls on Labour’s share of the union vote, with memoranda from Robert Worcester, Market and Opinion Research International Limited (MORI).

Includes memorandum from Robert Worcester, Market and Opinion Research International Limited (MORI).

Comprising original documents accumulated by Sir Winston Churchill, and subsequently acquired by Martin Gilbert, including personal papers; public and political papers; literary papers; speeches; and official papers.

Numbered Research Services Ltd. reports containing results of market research and social surveys.

Reports and notes from meetings relating to subjective social indicators and quality of life, including committees connected with the Organisation for Economic Co-operation and Development: Social Affairs Division; Conseil International des Sciences Sociales; and the Statistical Office of the European Communities.

Working papers connected with Mark Abrams's surveys and articles for 'Socialist Commentary' (UK). Consists of interviewer instructions, blank questionnaires, raw survey data, published articles, and correspondence from Rita Hinden, Editor of Socialist Commentary, and Roger [Jowell] of Social & Community Planning Research, London. Includes draft of Mark Abrams's article "The Labour Voter in England" (1968).

Papers connected with market research and social survey methodology, including raw data, reports, and statistics; questionnaires and procedures; interviewers and interview techniques; working papers and notes; and correspondence.