Scope and Contents

Correspondence between NK, Worcester, Market and Opinion Research International Limited (MORI) and Peter Mandelson, Director of Campaigns and Communications and briefings for meetings with Worcester, on the worsening relations between MORI and Labour.

Scope and Contents

Memorandum from Robert Worcester, Market and Opinion Research International Limited (MORI) on NK’s leadership qualities, with note by Patricia Hewitt [Press and Broadcasting Secretary].

Scope and Contents

Includes: minutes and rough notes of group meetings; draft questions for baseline surveys; memoranda from individuals including Peter Mandelson, Director of Campaigns and Communications and Robert Worcester, Market and Opinion Research International Limited (MORI); analysis of local election results, 1986; papers on Labour’s polling tasks, 1985-86 and 1986-87 and polling research proposals; reports of the group to the Campaign Strategy Committee.

Scope and Contents

Includes: memoranda on polling research; minutes and rough notes of group meetings; memoranda from individuals including Peter Mandelson, Director of Campaigns and Communications, Robert Worcester, Market and Opinion Research International Limited (MORI) and Patricia Hewitt [Press and Broadcasting Secretary]; note on producing a monthly digest of polls; research proposals for the 1987 General Election.

Scope and Contents

Includes: summary of quantitative data for the Policy Review on how voters see politics and their values and attitudes; average percentages of the vote among the political parties; correspondence between Robert Worcester, Market and Opinion Research International Limited, and Peter Mandelson, Director of Campaigns and Communications on a rift between Labour and MORI.

Scope and Contents Includes: surveys among the membership of EEPTU [Electrical Electronic Telecommunication and Plumbing Union]; memoranda from Robert Worcester, Market and Opinion Research International Limited (MORI), on public attitudes to defence and disarmament, and voting intentions among black adults; memorandum from Bryan Gould, campaign co-ordinator, and poll by Weekend World, on marginals’ voting intentions; transcripts of a Weekend World interview with Bryan Gould, campaign co-ordinator, on whether...

Scope and Contents

Includes: papers from meetings of the Polling Group, including polling summaries, notes of polling requirements, and aggregate analyses by Robert Worcester, Market and Opinion Research International Limited (MORI); polling data; Campaign Strategy Committee evaluation of the 1984 European Elections campaign.

Scope and Contents

Includes: presentation to NK on leadership and political leaders; lists of terms and phrases used by NK in speeches; reports on NK’s and his predecessor Michael Foot’s profiles; views on all the party leaders; memoranda from Robert Worcester, Market and Opinion Research International Limited (MORI), on Prime Ministerial qualities.

Scope and Contents Includes: post-election research, 1987; research by Philip Gould and Associates Limited on attitudes of non-Labour voters towards politics, the attitudes of the affluent working class and social attitudes; memoranda from Robert Worcester, Market and Opinion Research International Limited (MORI) and Bryan Gould, campaign co-ordinator, on marginals’ voting intentions; surveys of opinion in London, particularly among women; memorandum by Patricia Hewitt [Press and Broadcasting Secretary] on...

Scope and Contents

Includes: report on the contribution of area demographics to political targeting; notes on target groups; figures on Labour’s success in target seats; profile reports; memoranda from Robert Worcester, Market and Opinion Research International Limited (MORI), on the gender gap, the middle classes and skilled working classes.

Scope and Contents

Polls on Labour’s share of the union vote, with memoranda from Robert Worcester, Market and Opinion Research International Limited (MORI).

Scope and Contents

Includes memorandum from Robert Worcester, Market and Opinion Research International Limited (MORI).