Scope and Contents

Working papers on advertising in Britain and the USA, covering subjects such as the role of advertising in the economy; 'ad men' and advertising agencies; marketing in retail and politics; and advertising standards and codes of practice. Consists largely of press cuttings and articles, with Mark Abrams's notes. Also includes miscellaneous committee papers for the Labour Party's Advertising Commission.

Scope and Contents From the Fonds: The collection covers nearly every aspect to Abrams's career and comprises: market research and social survey data; reports on results of surveys produced by the organisations for which Abrams worked, including the London Press Exchange and his own business Research Services Ltd. and their clients; papers covering Abrams's consultancy and committee work for the Labour Party, Social Science Research Council, and Age Concern; and published articles and talks by Abrams himself. The...

Scope and Contents

Numbered Research Services Ltd. reports containing results of market research and social surveys.

Scope and Contents

Working papers on subliminal communication and its application in advertising. Consists of research articles and papers on responses to subliminal stimulation; photostat copies of correspondence between the Institute of Practitioners in Advertising and psychologists at the University of Reading, the Institute of Psychiatry at Maudsley Hospital, University College London, Oxford, and Cambridge; and copy of Research Services Ltd. technical report on sub-threshold communication (1958).

Scope and Contents

Papers connected with market research and social survey methodology, including raw data, reports, and statistics; questionnaires and procedures; interviewers and interview techniques; working papers and notes; and correspondence.

Scope and Contents Most of the collection comprises manuscripts and typescripts of books, articles, lectures and radio scripts by Lord Francis-Williams. There are also numerous newspaper cuttings of his articles and book reviews and copies of a number of his own published works. FRWS 7 contains papers relating to his visits to Mauritius and Mosul and FRWS 8 his correspondence from 1945-1972 including letters to and from Attlee, Beaverbrook, Churchill, Dalton, Eden, Gaitskell, Julian Huxley, Lord Reith and...