Comprising: "The Incidence of Race Prejudice in Britain"; "Inequalities of Income"; "I.T.A. Advertising"; "An International Congress for Market Research"; "Leisure Interests of the British People"; "Market Research and the Advertiser"; "Men with Titles"; "More Money, Less Clothes?"; "Motivation Research: A Critical Examination"; "New Roots of Working Class Conservatism"; "Opinion Polls and the American Election".