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Conservative Party: 1964 General Election, 1960 - 1964

Reference Code: GBR/0014/ABMS 5/8

Scope and Contents

Working papers on the Conservative Party's 1964 General Election campaign, covering subjects such as political leadership; housing and transport policies; political advertisements and advertising strategies; public perceptions of nationalisation, especially in the steel industry; and personalities in the party. Consists largely of press cuttings, articles, and survey data, with Mark Abrams's notes. Including copies of Conservative and Unionist Central Office pamphlets 'Talking on Television and Radio' (1963) and 'The Selwyn Lloyd Enquiry into the Party Organisation' [Selwyn Lloyd Report] (1963), and party manifestos.


  • 1960 - 1964

Conditions Governing Access

The collection is open for consultation by researchers using Churchill Archives Centre, Churchill College, Cambridge.


1 file(s)

Language of Materials


Former / Other Reference

Box 58

Finding aid date

2017-01-18 11:57:53+00:00

Repository Details

Part of the Churchill Archives Centre Repository

Churchill Archives Centre
Churchill College
Cambridge Cambridgeshire CB3 0DS United Kingdom
+44 (0)1223 336087