The demonstration was caused by an application by Bradley Chapman, President of Continental Plaza Commercial Centre and Business Residence Ltd to turn the 91 unit Continental Plaza building into a hotel. The protesters claimed that the building had been used for low income Chinese housing and that its conversion to a hotel would deprive residents of their homes. Among the placards visible in the photograph are 'Together we will stop the hotel in Chinatown. Please give your support'; 'Site was for apartment, should remain as an apartment and not a hotel'; 'Senior citizens and children need protection' and 'Hotel threatens livelihood of over 20 families'. A cutting from the Calgary Herald is filed with the photographs.