Scope and Contents

Includes: minutes and rough notes of group meetings; draft questions for baseline surveys; memoranda from individuals including Peter Mandelson, Director of Campaigns and Communications and Robert Worcester, Market and Opinion Research International Limited (MORI); analysis of local election results, 1986; papers on Labour’s polling tasks, 1985-86 and 1986-87 and polling research proposals; reports of the group to the Campaign Strategy Committee.

Scope and Contents

Includes: memoranda on polling research; minutes and rough notes of group meetings; memoranda from individuals including Peter Mandelson, Director of Campaigns and Communications, Robert Worcester, Market and Opinion Research International Limited (MORI) and Patricia Hewitt [Press and Broadcasting Secretary]; note on producing a monthly digest of polls; research proposals for the 1987 General Election.

Scope and Contents Includes: surveys among the membership of EEPTU [Electrical Electronic Telecommunication and Plumbing Union]; memoranda from Robert Worcester, Market and Opinion Research International Limited (MORI), on public attitudes to defence and disarmament, and voting intentions among black adults; memorandum from Bryan Gould, campaign co-ordinator, and poll by Weekend World, on marginals’ voting intentions; transcripts of a Weekend World interview with Bryan Gould, campaign co-ordinator, on whether...

Scope and Contents

Includes: papers from meetings of the Polling Group, including polling summaries, notes of polling requirements, and aggregate analyses by Robert Worcester, Market and Opinion Research International Limited (MORI); polling data; Campaign Strategy Committee evaluation of the 1984 European Elections campaign.